Introduction
Post-purchase flows is a core piece of Email & Automation. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
Key concepts
- What post-purchase flows actually means for a Shopify store
- How post-purchase flows connects to revenue, not vanity metrics
- The signals merchants can measure this week
- Where post-purchase flows fits in the Orbit Growth OS
Examples
- A scaling apparel brand fixing post-purchase flows on their top 10 pages
- A home goods merchant using post-purchase flows to unlock repeat purchases
Best practices
- Start with evidence — audit before you change post-purchase flows
- Prioritize the highest-traffic surfaces first
- Document decisions so the team can repeat them
- Measure the outcome, not just the output
Common mistakes
- Copying tactics from stores that look nothing like yours
- Optimizing post-purchase flows without a baseline metric
- Changing too many variables at once
Summary
Post-purchase flows is a foundation, not a finish line. Treat post-purchase flows as an ongoing practice and connect every change to a metric you already trust.