Resource Hub
Definitions, FAQs, and quick references that support every path in Orbit Academy.
Glossary
Definitions written for merchants — not analysts.
- AOV
- Average Order Value — total revenue divided by orders.
- CVR
- Conversion rate — sessions that resulted in an order.
- LTV
- Customer lifetime value — total revenue from a customer over time.
- LCP
- Largest Contentful Paint — a Core Web Vital measuring loading feel.
- CLS
- Cumulative Layout Shift — how much a page jumps while loading.
- SERP
- Search engine results page — where organic and paid results appear.
- Structured data
- Machine-readable markup that helps search and AI understand a page.
- Merchant Center
- Google's product hub, required for Shopping campaigns.
Frequently asked
Common questions about Orbit Academy.
Is Orbit Academy free?
Yes. Every path, course, and download in the Academy is free and educational-first.
Do I need a Shopify store to use the Academy?
No. The material is written for Shopify merchants, but the principles apply to any modern ecommerce brand.
Will there be certificates and video courses?
Yes — certificates, video lessons, quizzes, and progress tracking are on the Academy roadmap.
How is this different from the Growth Intelligence Center?
The Intelligence Center is a topic-first library. The Academy is a path-first curriculum — designed to be followed in order.
Video Library
Video-first lessons for every Academy path — arriving in the next phase.
On the Academy roadmapCheat Sheets & Recommended Reading
Curated one-pagers and outside reading, indexed to Orbit's methodology.
On the Academy roadmapFree Growth Audit
Not sure where to start? Request a free Growth Audit.
A senior strategist reviews your store, identifies the highest-leverage opportunities, and shares an honest, no-pressure plan. Educational first, commercial second.