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One index across Academy, Health, Planning, Services, Case Studies, and Downloads — results grouped by where they live.

Topic

106 results

Academy

60 results

Learning pathBeginner
Shopify Foundations
Build a store that is ready to grow.
105 min
Open
Learning pathIntermediate
Organic Growth
Earn traffic that compounds.
140 min
Open
Learning pathIntermediate
Conversion Optimization
Turn more of the traffic you already have.
95 min
Open
Learning pathIntermediate
Customer Retention
Turn one-time buyers into repeat customers.
95 min
Open
Learning pathIntermediate
Performance & Analytics
Measure what actually moves revenue.
90 min
Open
Learning pathIntermediate
Google Shopping
Show up where high-intent buyers are looking.
45 min
Open
Learning pathAdvanced
AI Visibility
Be found by the next generation of search.
40 min
Open
Academy courseBeginner
Understanding Shopify
How Shopify's platform, themes, and data model fit together — and what that means for growth decisions.
45 min
Open
Academy courseBeginner
Store Structure
Design a store structure that helps customers, search engines, and your future self.
60 min
Open
Academy courseBeginner
SEO Fundamentals
The mental model behind modern SEO — what search engines reward and why it changes.
40 min
Open
Academy courseIntermediate
Technical SEO for Shopify
The technical layer of SEO on Shopify — what you can control, what you can't, and where the biggest wins are hiding.
50 min
Open
Academy courseIntermediate
Product & Collection SEO
Turn product and collection pages into your best-earning organic assets.
50 min
Open
Academy courseIntermediate
Homepage & Product Pages
The two pages that decide most Shopify conversions — and how to design them for clarity and trust.
50 min
Open
Academy courseIntermediate
Cart & Checkout
The last mile of conversion. What to change, what to leave alone, and how to measure it.
45 min
Open
Academy courseIntermediate
Email & Automation
Lifecycle email done seriously — welcome, browse, abandonment, post-purchase, and winback.
50 min
Open
Academy courseAdvanced
Loyalty & Customer Journey
How to design loyalty and journey programs that increase LTV without eroding margin.
45 min
Open
Academy courseIntermediate
Core Web Vitals
How performance affects Shopify revenue — and the changes that move the needle.
40 min
Open
Academy courseIntermediate
Analytics Foundations
The mental model behind Shopify Analytics and GA4 — and how to make them agree.
50 min
Open
Academy courseIntermediate
Merchant Center & Feed
The foundations of a healthy Merchant Center and a product feed that scales.
45 min
Open
Academy courseIntermediate
AI Search Fundamentals
How AI answer engines pick sources — and what that means for a Shopify brand.
40 min
Open
Academy lesson
What Shopify actually is
What Shopify actually is is a core piece of Understanding Shopify. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Themes and sections
Themes and sections is a core piece of Understanding Shopify. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
The Shopify data model
The Shopify data model is a core piece of Understanding Shopify. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Information architecture
Information architecture is a core piece of Store Structure. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Navigation design
Navigation design is a core piece of Store Structure. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Products and variants
Products and variants is a core piece of Store Structure. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Collections strategy
Collections strategy is a core piece of Store Structure. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
How search actually works
How search actually works is a core piece of SEO Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Intent and relevance
Intent and relevance is a core piece of SEO Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Measuring SEO honestly
Measuring SEO honestly is a core piece of SEO Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Crawl and index
Crawl and index is a core piece of Technical SEO for Shopify. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Site structure signals
Site structure signals is a core piece of Technical SEO for Shopify. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Duplicate content on Shopify
Duplicate content on Shopify is a core piece of Technical SEO for Shopify. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Product page SEO
Product page SEO is a core piece of Product & Collection SEO. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Collection page SEO
Collection page SEO is a core piece of Product & Collection SEO. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Structured data basics
Structured data basics is a core piece of Product & Collection SEO. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Homepage clarity
Homepage clarity is a core piece of Homepage & Product Pages. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Product page depth
Product page depth is a core piece of Homepage & Product Pages. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Trust signals
Trust signals is a core piece of Homepage & Product Pages. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Cart experience
Cart experience is a core piece of Cart & Checkout. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Checkout friction
Checkout friction is a core piece of Cart & Checkout. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Mobile conversion
Mobile conversion is a core piece of Cart & Checkout. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Welcome and onboarding
Welcome and onboarding is a core piece of Email & Automation. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Abandonment flows
Abandonment flows is a core piece of Email & Automation. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Post-purchase flows
Post-purchase flows is a core piece of Email & Automation. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Mapping the journey
Mapping the journey is a core piece of Loyalty & Customer Journey. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Loyalty mechanics
Loyalty mechanics is a core piece of Loyalty & Customer Journey. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Repeat purchase drivers
Repeat purchase drivers is a core piece of Loyalty & Customer Journey. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
What Core Web Vitals measure
What Core Web Vitals measure is a core piece of Core Web Vitals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Shopify performance levers
Shopify performance levers is a core piece of Core Web Vitals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Measuring in the field
Measuring in the field is a core piece of Core Web Vitals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Shopify Analytics basics
Shopify Analytics basics is a core piece of Analytics Foundations. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
GA4 for Shopify
GA4 for Shopify is a core piece of Analytics Foundations. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Funnel & reporting
Funnel & reporting is a core piece of Analytics Foundations. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
Open
Academy lesson
Merchant Center setup
Merchant Center setup is a core piece of Merchant Center & Feed. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Product feed quality
Product feed quality is a core piece of Merchant Center & Feed. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
Product attributes that matter
Product attributes that matter is a core piece of Merchant Center & Feed. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
15 min
Open
Academy lesson
How AI search works
How AI search works is a core piece of AI Search Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Helpful content in an AI world
Helpful content in an AI world is a core piece of AI Search Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open
Academy lesson
Structured information
Structured information is a core piece of AI Search Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 min
Open

Website Health

10 results

Health topic
SEO Health
How discoverable your store is in organic search.
Open
Health topic
Performance Health
Speed, stability, and Core Web Vitals.
Open
Health topic
Mobile Health
The experience most of your buyers actually get.
Open
Health topic
UX Health
Clarity, hierarchy, and navigation quality.
Open
Health topic
Product Page Health
Where buying decisions are won or lost.
Open
Health topic
Conversion Health
Funnel friction from landing to checkout.
Open
Health topic
Retention Health
Whether first orders become second orders.
Open
Health topic
Analytics Health
Whether your data can answer real questions.
Open
Health topic
AI Visibility Health
Readiness for AI-driven discovery and answers.
Open
Health topic
Google Shopping Health
Feed quality and product data integrity.
Open

Planning tools

16 results

Planning tool
Growth Roadmap Builder
Sequence a 90-day plan across traffic, conversion, and retention.
8 min
Open
Planning tool
Business Goal Planner
Translate a business goal into measurable growth targets.
6 min
Open
Planning tool
Growth Priority Matrix
Score initiatives by impact and effort.
5 min
Open
Planning tool
Revenue Impact Calculator
Model how CVR, AOV, and repeat rate move revenue.
3 min
Open
Planning tool
Conversion Improvement Calculator
See the revenue potential of a small conversion lift.
3 min
Open
Planning tool
Customer Lifetime Value Estimator
Estimate LTV from AOV, frequency, and margin.
4 min
Open
Planning tool
Traffic Goal Planner
Reverse-engineer the traffic needed for a revenue target.
4 min
Open
Planning tool
Organic Growth Planner
Plan a topical map for search and category growth.
6 min
Open
Planning tool
Email Revenue Estimator
Explore how list health influences email revenue.
3 min
Open
Planning tool
Product Page Evaluation Checklist
Evaluate photography, copy, structure, and trust.
6 min
Open
Planning tool
Checkout Experience Checklist
Walk through 20+ checkout best practices.
5 min
Open
Planning tool
Website Performance Checklist
Images, scripts, fonts, and third-party bloat.
6 min
Open
Planning tool
Mobile Experience Checklist
Tap targets, layout stability, mobile-first patterns.
5 min
Open
Planning tool
Core Web Vitals Guide
Understand LCP, INP, and CLS with real patterns.
7 min
Open
Planning tool
AI Visibility Readiness Checklist
Prepare your store for AI-driven discovery.
5 min
Open
Planning tool
Google Shopping Readiness Checklist
Confirm feed, product data, and structure.
5 min
Open

Services

8 results

ServiceStrategy
Shopify Growth Strategy
Business planning, growth priorities, and scaling roadmaps for Shopify merchants.
Open
ServiceAcquisition
SEO & Organic Visibility
Technical SEO, content strategy, and structured data built for Shopify.
Open
ServiceConversion
Conversion Optimization
Turn existing traffic into more revenue through UX, trust, and testing.
Open
ServiceRetention
Customer Retention
Email, loyalty, and lifecycle systems that turn first orders into a business.
Open
ServiceEngineering
Shopify Development
Theme performance, custom features, and integrations built for growth.
Open
ServiceMeasurement
Analytics & Measurement
GA4, Shopify Analytics, and attribution you can actually make decisions with.
Open
ServiceAcquisition
Google Shopping & Product Discovery
Merchant Center hygiene, feed optimization, and product discoverability.
Open
ServiceEmerging
AI Visibility Strategy
Prepare content and product data for AI-driven discovery.
Open

Case studies

6 results

Case studyApparel
Rebuilding a scaling apparel brand around organic search
How a growing apparel brand rebuilt its category architecture to compound organic traffic.
Open
Case studyHome & Living
Lifting conversion on a home & living catalog through product page depth
Product page rebuilds that turned browsers into confident buyers.
Open
Case studyOutdoor
Fixing a performance bottleneck for a fast-growing outdoor brand
Reclaiming speed and mobile UX after years of theme accretion.
Open
Case studyBeauty
Closing the retention gap for a scaling beauty brand
Turning one-time buyers into a durable second and third purchase.
Open
Case studyFood & Beverage
Building AI visibility and structured content for a specialty food brand
Making product information legible to AI answer engines and search.
Open
Case studyElectronics
Reconnecting analytics for a fast-scaling audio brand
From partial GA4 to a trustworthy measurement foundation.
Open

Downloads & resources

6 results

DownloadChecklist
Store Readiness Checklist
The 60-point checklist we run before any Shopify launch.
Open
DownloadTemplate
Product Page Teardown Template
Structured worksheet to audit any product page objectively.
Open
DownloadWorksheet
SEO Audit Worksheet
The technical SEO worksheet Orbit uses in the Audit phase.
Open
DownloadPlaybook
Lifecycle Email Playbook
Welcome, abandonment, post-purchase, and winback flows explained.
Open
DownloadReference
GA4 Instrumentation Reference
Event map for Shopify stores — from view_item to purchase.
Open
DownloadChecklist
Merchant Center Health Checklist
Everything to verify before running a Shopping campaign.
Open

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