Academy lesson
Crawl and index
Crawl and index is a core piece of Technical SEO for Shopify. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
17 min
OpenWorkspace preview · no account required
Welcome back, Sam. Here's your next best step.
This workspace remembers context so Orbit stops feeling like a set of pages. Everything below answers four questions: what to learn, what to improve, which tools to use, and where help would pay off.
- Store
- Northwind Supply
- Home & Lifestyle · Growing Store
- Current goals
- Increase organic trafficImprove conversion rateEarn repeat purchases
- Focus topics
- SEO & OrganicConversionRetention
Demo profile shown. Orbit does not create accounts or store your data in this phase — recommendations are computed in the browser.
Continue learning
Pick up exactly where you left off.
Next best step
You're in the Assess stage. Reviewing your SEO health next will make the planning stage far more decisive.
Review SEO HealthRecently viewed
The last few resources you opened across the platform.
- Health topic
SEO Health
How discoverable your store is in organic search.
Open - Planning tool
Organic Growth Planner
Plan a topical map for search and category growth.
6 minOpen - Academy courseIntermediate
Technical SEO for Shopify
The technical layer of SEO on Shopify — what you can control, what you can't, and where the biggest wins are hiding.
50 minOpen
Your growth journey
Learn, Assess, Plan, Improve, Measure, Scale — the Orbit Growth OS applied to your store.
- Stage 1
Learn
Build the vocabulary and mental models behind store growth.
- Work through a learning path end to end
- Understand which metrics actually move revenue
- Separate best practice from folklore
- Stage 2
AssessYou are here
Establish an honest baseline across the ten health categories.
- Review each Website Health category
- Note warning signs you recognise in your store
- Request a Growth Audit for a second opinion
- Stage 3
Plan
Turn findings into a sequenced, revenue-linked roadmap.
- Model the revenue impact of each opportunity
- Rank initiatives by impact, effort, and confidence
- Commit to a 90-day plan
- Stage 4
Improve
Ship the highest-leverage changes without breaking the store.
- Work the checklists for the surfaces you prioritised
- Fix root causes before cosmetic issues
- Document what changed and when
- Stage 5
Measure
Compare against the baseline and keep only what works.
- Instrument the events that map to revenue
- Review cohorts, not just totals
- Retire changes that did not earn their keep
- Stage 6
Scale
Codify what works into repeatable growth systems.
- Templatise the patterns that produced results
- Expand into adjacent channels deliberately
- Re-audit quarterly as the store changes
Your progress
A lightweight view of momentum. Nothing here is stored — it illustrates how progress will work once accounts exist.
- Academy progress
7 / 24 lessons
Across the Organic Growth and Conversion paths.
- Checklists completed
2 / 8 checklists
Product page and mobile experience checklists done.
- Planning tools used
3 / 16 tools
Roadmap builder, traffic goal planner, revenue impact.
- Health topics reviewed
4 / 10 topics
SEO, performance, conversion, and analytics reviewed.
Recommended Academy courses
Matched to your goals, stage, and what you've already read.
- Academy courseBeginner
SEO Fundamentals
The mental model behind modern SEO — what search engines reward and why it changes.
40 minMatches your interest in SEO & OrganicOpen - Academy courseIntermediate
Product & Collection SEO
Turn product and collection pages into your best-earning organic assets.
50 minMatches your interest in SEO & OrganicOpen - Learning pathIntermediate
Organic Growth
Earn traffic that compounds.
140 minMatches your interest in SEO & OrganicOpen - Academy courseIntermediate
AI Search Fundamentals
How AI answer engines pick sources — and what that means for a Shopify brand.
40 minMatches your interest in SEO & OrganicOpen
Recommended Health topics
The health categories most likely to be limiting your growth.
- Health topic
AI Visibility Health
Readiness for AI-driven discovery and answers.
Matches your interest in SEO & OrganicOpen - Health topic
SEO Health
How discoverable your store is in organic search.
Matches your interest in SEO & OrganicOpen - Health topic
Conversion Health
Funnel friction from landing to checkout.
Matches your interest in ConversionOpen - Health topic
Mobile Health
The experience most of your buyers actually get.
Matches your interest in ConversionOpen
Recommended planning tools
Turn what you've learned into numbers and a sequence.
- Planning tool
Traffic Goal Planner
Reverse-engineer the traffic needed for a revenue target.
4 minMatches your interest in SEO & OrganicOpen - Planning tool
Revenue Impact Calculator
Model how CVR, AOV, and repeat rate move revenue.
3 minMatches your interest in ConversionOpen - Planning tool
Conversion Improvement Calculator
See the revenue potential of a small conversion lift.
3 minMatches your interest in ConversionOpen - Planning tool
Checkout Experience Checklist
Walk through 20+ checkout best practices.
5 minMatches your interest in ConversionOpen
Recommended solutions
Where hands-on help would compound the work you're already doing.
- ServiceAcquisition
SEO & Organic Visibility
Technical SEO, content strategy, and structured data built for Shopify.
Matches your interest in SEO & OrganicOpen - ServiceConversion
Conversion Optimization
Turn existing traffic into more revenue through UX, trust, and testing.
Matches your interest in ConversionOpen - ServiceStrategy
Shopify Growth Strategy
Business planning, growth priorities, and scaling roadmaps for Shopify merchants.
Matches your interest in Growth StrategyOpen - ServiceMeasurement
Analytics & Measurement
GA4, Shopify Analytics, and attribution you can actually make decisions with.
Matches your interest in AnalyticsOpen
Popular with merchants like you
Case studies from stores at a similar stage with similar goals.
- Case studyApparel
Rebuilding a scaling apparel brand around organic search
How a growing apparel brand rebuilt its category architecture to compound organic traffic.
Matches your interest in SEO & OrganicOpen - Case studyFood & Beverage
Building AI visibility and structured content for a specialty food brand
Making product information legible to AI answer engines and search.
Matches your interest in SEO & OrganicOpen - Case studyOutdoor
Fixing a performance bottleneck for a fast-growing outdoor brand
Reclaiming speed and mobile UX after years of theme accretion.
Matches your interest in ConversionOpen
Growth Audit status
A placeholder view of the manual review your audit request goes through.
Growth Audit
ORB-2418
Submitted 3 days ago. Every Orbit audit is reviewed manually by a strategist — no automated scores.
- Request receivedStore details and goals captured.
- Store reviewIn progressA strategist is reviewing your storefront.
- Findings preparedPrioritised opportunities written up.
- Walkthrough booked45-minute review of the findings.
Status shown is illustrative demo data.
Notifications
New Academy lessonNew
“Internal linking for collections” was added to the Organic Growth path.
2h agoView
Notification delivery is not enabled — this is the future component design with demo content.
Your collections
Saved lessons, health topics, checklists, and calculators.
- 2 saved
Saved lessons
Academy lessons you want to come back to.
Preview only — saved items are demo data and are not stored.
- 2 saved
Saved health topics
Health categories you flagged for your store.
Preview only — saved items are demo data and are not stored.
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Cross-surface picks based on the topics you keep returning to.
- Planning tool
Traffic Goal Planner
Reverse-engineer the traffic needed for a revenue target.
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How search actually works
How search actually works is a core piece of SEO Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
13 minMatches your interest in SEO & OrganicOpen - Academy lesson
Intent and relevance
Intent and relevance is a core piece of SEO Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
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Measuring SEO honestly
Measuring SEO honestly is a core piece of SEO Fundamentals. This lesson explains what it is, why it matters for Shopify merchants, and how to approach it without wasting effort.
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Where this workspace is heading
Accounts, saved progress, audit history, and a full client portal are planned. The architecture already separates the merchant profile from the recommendation engine, so those additions won't require redesigning anything you see here.