Work · Case studies
Explore verified client work, researched storefront references and the thinking Orbit uses to connect customer experience with growth.
Featured portfolio
Verified Orbit engagements, presented without invented outcomes or unconfirmed project details.
Electrical / Home Services · Online store experience
An electrical and home-services brand Orbit has worked with. Project details are being confirmed before a full case study is published — only verified information is shown here.
Online Store · Online store experience
A Shopify storefront Orbit has worked with. Project details are being confirmed before a case study is published — only verified information is shown here.
Research library
Storefronts we study to understand patterns in ecommerce design, merchandising, discovery and customer experience.
Campaign-led merchandising
Its current homepage moves from a campaign hero into collection tabs, product rows, training content and a multi-column footer.
View website for Gymshark (opens in a new tab)Visual brand & trust
The regional homepage uses sparse, image-led merchandising alongside collection, sustainability and store-service sections.
View website for Mejuri (opens in a new tab)Variant merchandising
The homepage presents a focused cookware range through bestseller rows, material families, sizes, colours and sets.
View website for Our Place (opens in a new tab)Category discovery & trust
The homepage uses image-led category entry points followed by material guidance, service promises and press content.
View website for Brooklinen (opens in a new tab)Values-led positioning
The homepage pairs new arrivals, popular categories and bestsellers with its tree-planting mission.
View website for tentree (opens in a new tab)Category-first retail
The current homepage leads with a rotating product promotion and routes shoppers into footwear and bag categories.
View website for Rothy's (opens in a new tab)Concern-led navigation
The regional homepage organizes skincare through concern, ingredient and routine step, then adds membership and consultation paths.
View website for The Ordinary (opens in a new tab)Campaign & social commerce
The homepage combines a media-led campaign, category icons, curated gift sets and a social shopping section.
View website for Kylie Cosmetics (opens in a new tab)Ingredient-led storytelling
The homepage layers featured products with ingredient stories, subscription benefits, a skin quiz, reviews and brand history.
View website for OSEA (opens in a new tab)Seasonal scent discovery
The homepage moves through seasonal campaign slides, scent-family discovery, featured collections and bestsellers.
View website for P.F. Candle Co. (opens in a new tab)Product comparison
The homepage follows its hero with repeated category collections and comparison tools for core pet products.
View website for Wild One (opens in a new tab)Technical & editorial retail
The homepage combines a media hero, technical product carousels, activity-led navigation, stories and a used-gear route.
View website for Ruffwear (opens in a new tab)Layered collection storytelling
The homepage layers collection tiles, product grids, a collaboration feature and extensive quality and comparison links.
View website for Monos (opens in a new tab)Granular category navigation
The accessible homepage structure exposes a detailed taxonomy by gender, fabric, price, recency and collaboration.
View website for Everlane (opens in a new tab)Product-to-story rhythm
The homepage alternates compact category cards with large brand-story panels and material-focused content.
View website for Allbirds (opens in a new tab)Colour-led product discovery
The homepage leads with a campaign, presents a compact bestseller grid, then moves into brand and social content.
View website for Owala (opens in a new tab)Editorial & drops
The homepage is organized around seasonal drops, styled looks, collaborations, recommendations and editorial links.
View website for Kith (opens in a new tab)Plan & product comparison
The homepage moves from a campaign hero into bestsellers, a side-by-side razor comparison, categories and brand principles.
View website for Harry's (opens in a new tab)Benefit-led storytelling
The homepage layers bestsellers with repeated comfort and sleep messages, a flagship product, reviews and editorial content.
View website for Kyte Baby (opens in a new tab)Personalised discovery
The homepage uses shop-by tiles for category, material and bestsellers, with customization and birthstone routes.
View website for Ana Luisa (opens in a new tab)Orbit-created reference artwork · not live-site screenshots
Four growth lenses
Great storefronts do more than look good. We study how they help customers discover, understand, choose and return.
Portfolio library
Each browser window shows an Orbit reference visual of the storefront pattern — it reveals itself from the top of the page down to the footer, and stops when you hover or focus it. Reference brands are not Orbit clients; every card says which is which.
Focus · Online store experience
An electrical and home-services brand Orbit has worked with. Project details are being confirmed before a full case study is published — only verified information is shown here.
What to notice
A service-led catalogue needs product detail that answers practical questions before contact.
Learn more · Product Page IntelligenceFocus · Online store experience
A Shopify storefront Orbit has worked with. Project details are being confirmed before a case study is published — only verified information is shown here.
View website for Tidely (opens in a new tab)Focus · Campaign-led merchandising
Its current homepage moves from a campaign hero into collection tabs, product rows, training content and a multi-column footer.
What to notice
Product discovery and training articles share the same homepage flow rather than living in separate experiences.
Learn more · Navigation & discoveryFocus · Visual brand & trust
The regional homepage uses sparse, image-led merchandising alongside collection, sustainability and store-service sections.
What to notice
A restrained amount of copy gives collection imagery and brand-trust content clear visual priority.
Learn more · Product Page IntelligenceFocus · Variant merchandising
The homepage presents a focused cookware range through bestseller rows, material families, sizes, colours and sets.
What to notice
A small core range is expanded through visible material, size, colour and bundle choices.
Learn more · Conversion foundationsFocus · Category discovery & trust
The homepage uses image-led category entry points followed by material guidance, service promises and press content.
What to notice
Category shortcuts and purchase-assurance messages appear as distinct, easy-to-scan bands.
Learn more · Conversion foundationsFocus · Values-led positioning
The homepage pairs new arrivals, popular categories and bestsellers with its tree-planting mission.
What to notice
The impact message is part of the main shopping sequence rather than an isolated company-information page.
Learn more · Brand positioningFocus · Category-first retail
The current homepage leads with a rotating product promotion and routes shoppers into footwear and bag categories.
What to notice
A single rotating promotion leads into simple category choices with little competing editorial content.
Learn more · Mobile experienceFocus · Concern-led navigation
The regional homepage organizes skincare through concern, ingredient and routine step, then adds membership and consultation paths.
What to notice
Multiple scientific browse paths help visitors translate a technical catalogue into a relevant starting point.
Learn more · Catalogue structureFocus · Campaign & social commerce
The homepage combines a media-led campaign, category icons, curated gift sets and a social shopping section.
What to notice
Category discovery, campaign media and social content are presented as equally prominent shopping routes.
Learn more · Content hierarchyFocus · Ingredient-led storytelling
The homepage layers featured products with ingredient stories, subscription benefits, a skin quiz, reviews and brand history.
What to notice
Product, ingredient, founder and customer-review content build progressively through one long narrative.
Learn more · Product storytellingFocus · Seasonal scent discovery
The homepage moves through seasonal campaign slides, scent-family discovery, featured collections and bestsellers.
What to notice
Scent-family navigation provides a practical bridge between seasonal campaigns and individual products.
Learn more · Navigation & discoveryFocus · Product comparison
The homepage follows its hero with repeated category collections and comparison tools for core pet products.
What to notice
Repeated product-family rows let shoppers compare related options without changing the page structure.
Learn more · Conversion foundationsFocus · Technical & editorial retail
The homepage combines a media hero, technical product carousels, activity-led navigation, stories and a used-gear route.
What to notice
New gear, used gear and outdoor stories are distinct paths within the same technical retail system.
Learn more · Catalogue structureFocus · Layered collection storytelling
The homepage layers collection tiles, product grids, a collaboration feature and extensive quality and comparison links.
What to notice
Collection discovery is reinforced by comparison, quality and editorial routes deeper in the page.
Learn more · Growth planning toolsFocus · Granular category navigation
The accessible homepage structure exposes a detailed taxonomy by gender, fabric, price, recency and collaboration.
What to notice
The navigation itself carries much of the merchandising work through unusually specific collection routes.
Learn more · Navigation & discoveryFocus · Product-to-story rhythm
The homepage alternates compact category cards with large brand-story panels and material-focused content.
What to notice
Small functional shopping blocks alternate with large narrative sections to create a clear change of pace.
Learn more · Content hierarchyFocus · Colour-led product discovery
The homepage leads with a campaign, presents a compact bestseller grid, then moves into brand and social content.
What to notice
Bright colour blocking distinguishes a small number of product families before the page shifts to social content.
Learn more · Catalogue structureFocus · Editorial & drops
The homepage is organized around seasonal drops, styled looks, collaborations, recommendations and editorial links.
What to notice
Campaigns and collaborations act as the primary merchandising units instead of evergreen product categories.
Learn more · Content hierarchyFocus · Plan & product comparison
The homepage moves from a campaign hero into bestsellers, a side-by-side razor comparison, categories and brand principles.
What to notice
The plan comparison receives a dedicated section before broader category discovery.
Learn more · Conversion foundationsFocus · Benefit-led storytelling
The homepage layers bestsellers with repeated comfort and sleep messages, a flagship product, reviews and editorial content.
What to notice
A consistent sleep-and-comfort message is repeated across benefits, product proof and customer content.
Learn more · Product storytellingFocus · Personalised discovery
The homepage uses shop-by tiles for category, material and bestsellers, with customization and birthstone routes.
What to notice
Category and material shortcuts lead naturally into personalization options without requiring a long story section.
Learn more · Navigation & discoveryRelated insights
Explore the thinking behind the work.
Case studies & concepts
Apparel
How a growing apparel brand rebuilt its category architecture to compound organic traffic.
Home & Living
Product page rebuilds that turned browsers into confident buyers.
Outdoor
Reclaiming speed and mobile UX after years of theme accretion.
Beauty
Turning one-time buyers into a durable second and third purchase.
Food & Beverage
Making product information legible to AI answer engines and search.
Electronics
From partial GA4 to a trustworthy measurement foundation.
Free Growth Audit
Find the biggest opportunities across visibility, experience, conversion and retention before you spend more on growth.