Learn Shopify growth, the way it actually works.
Structured learning paths, courses, and lessons designed for merchants who want to understand their store, not just react to it. Educational first — always.
7
Learning paths
13
Courses
40
Lessons
Learning paths
Follow a path, not a playlist
Every path is a curriculum. Start where you are, follow it in order, and leave with skills — not just bookmarks.
- Beginner
Shopify Foundations
Build a store that is ready to grow.
2 courses · 7 lessons - Intermediate
Organic Growth
Earn traffic that compounds.
3 courses · 9 lessons - Intermediate
Conversion Optimization
Turn more of the traffic you already have.
2 courses · 6 lessons - Intermediate
Customer Retention
Turn one-time buyers into repeat customers.
2 courses · 6 lessons - Intermediate
Performance & Analytics
Measure what actually moves revenue.
2 courses · 6 lessons - Intermediate
Google Shopping
Show up where high-intent buyers are looking.
1 courses · 3 lessons - Advanced
AI Visibility
Be found by the next generation of search.
1 courses · 3 lessons
Featured courses
Start with what most merchants get wrong
Hand-picked courses that unlock the biggest returns for growing Shopify stores.
- Beginner · 45 min
Understanding Shopify
How Shopify's platform, themes, and data model fit together — and what that means for growth decisions.
3 lessons - Beginner · 60 min
Store Structure
Design a store structure that helps customers, search engines, and your future self.
4 lessons - Beginner · 40 min
SEO Fundamentals
The mental model behind modern SEO — what search engines reward and why it changes.
3 lessons - Intermediate · 50 min
Technical SEO for Shopify
The technical layer of SEO on Shopify — what you can control, what you can't, and where the biggest wins are hiding.
3 lessons
Recently updated
Fresh lessons this month
We refresh Academy lessons continuously as Shopify, search, and buying behavior evolve.
Recommended journeys
Pick a journey that matches where you are
Not sure where to begin? Follow a curated journey through Orbit Academy.
I'm launching a new store
I have traffic but not enough sales
I want to scale sustainably
Beginner recommendations
For merchants just getting started
Advanced recommendations
For merchants ready to go deep
Downloads
Take the work with you
Checklists, templates, worksheets, and playbooks that complement every learning path.
Checklist
Store Readiness Checklist
The 60-point checklist we run before any Shopify launch.
Template
Product Page Teardown Template
Structured worksheet to audit any product page objectively.
Worksheet
SEO Audit Worksheet
The technical SEO worksheet Orbit uses in the Audit phase.
Playbook
Lifecycle Email Playbook
Welcome, abandonment, post-purchase, and winback flows explained.
Reference
GA4 Instrumentation Reference
Event map for Shopify stores — from view_item to purchase.
Checklist
Merchant Center Health Checklist
Everything to verify before running a Shopping campaign.
Free Growth Audit
Not sure where to start? Request a free Growth Audit.
A senior strategist reviews your store, identifies the highest-leverage opportunities, and shares an honest, no-pressure plan. Educational first, commercial second.