Visibility
How easily people and machines can find your products.
Questions we ask
- — Is the catalogue indexable and structured?
- — Do collections match real demand?
- — Is product data complete?
Audit framework
How we evaluate a Shopify store.
This is the framework, not a report. Nothing here reflects your store — we have not reviewed it. Read it to understand what a Growth Audit looks at, and to start recognising the same signals yourself.
The seven review categories
Experience
Clarity and confidence across the journey.
Questions we ask
- — Is the value proposition obvious in five seconds?
- — Can customers navigate without guessing?
- — Does mobile feel first-class?
Conversion
Whether intent turns into orders.
Questions we ask
- — Does the product page answer objections?
- — Is the cart honest about cost?
- — How many steps to checkout?
Retention
Whether customers come back without paid pressure.
Questions we ask
- — Is there a lifecycle programme?
- — Is the post-purchase experience designed?
- — Do you know your repeat rate?
Performance
Real-world speed and stability.
Questions we ask
- — How heavy is the theme?
- — How many third-party scripts run?
- — What happens on a mid-range phone?
Analytics
Whether your data can support a decision.
Questions we ask
- — Are key events instrumented?
- — Do channels reconcile?
- — Can you see funnel drop-off?
Growth Strategy
Whether the plan matches the stage of the business.
Questions we ask
- — Is there a sequenced plan?
- — Are goals measurable?
- — Is effort focused or scattered?
Orbit Growth OS
Discover → Review → Analyze → Prioritize → Recommend → Implement → Measure → Optimize → Scale
01
Discover
Understand the business, the market, and what growth actually means for you.
02
Review
Manually walk the store the way a customer, a crawler, and a machine would.
03
Analyze
Separate symptoms from causes using structure, behaviour, and measurement.
04
Prioritize
Rank opportunities by leverage and effort so sequencing is obvious.
05
Recommend
Explain what to do, why it matters, and what to expect.
06
Implement
Execute with senior practitioners across strategy, SEO, dev, UX, and analytics.
07
Measure
Instrument first, then judge outcomes against the metric that matters.
08
Optimize
Iterate on what worked and retire what did not.
09
Scale
Extend proven mechanics into new surfaces, channels, and markets.
Go deeper on a category
The Website Health Center covers each category with warning signs, business impact, and best practices.
Open the Health CenterPut numbers on it
The Growth Planning Suite lets you model traffic, conversion, AOV, and repeat-rate scenarios.
Open planning toolsLearn it properly
Orbit Academy turns each category into a structured, step-by-step learning path.
Open the AcademyReady to have your store reviewed?
Six short steps, a personalised Growth Preview before you submit, and a written review within 3–5 business days.
Begin my Growth AuditFrequently asked questions
How long does the audit take?
A senior strategist typically returns your review within 3–5 business days. Complex catalogues can take slightly longer, and we tell you if that is the case.
Is the audit automated?
No. Automated tools inform parts of the review, but a senior practitioner walks your store manually and writes the recommendations.
Will I receive recommendations?
Yes — a prioritised set of focus areas with the reasoning behind each, plus educational references you can act on immediately.
Do I need to install anything?
No apps, no code, no admin access. A public store URL is enough for the review.
Is my information secure?
Your responses are used only to prepare your review. We do not sell or share your information, and you can ask us to delete it at any time.
What happens after the audit?
You keep the review either way. If working together makes sense we will say so; if it does not, we will tell you that too. There is no obligation.